Optimized TV Playlist for Movies to Maximize GRP (all clusters) using BARC
Optimized TV Playlist for Music to Maximize Viewership by using data of BARC, YouTube, etc.
Audience Impressions Performance Trend (Market, Gender, NCCS, Age Group), Competition Heat Maps
OTT Content Consumption by Consumer Segment (Location, Age, Gender, SEC)
Use Data Insights to Enhance the Experience You Provide to your Customers
Optimally Utilize Your Library
Protect your library content against under or over utilization and even decay by sufficiently resting the content.
Maximize Audience Impressions
Boost your GPR, potentially by 5%, by scheduling movies on account of variables like channel, slot, day of week, gap between airings, etc.
Use Data Analytics to Improve Content Performance
Predict Box Office & TV Performance
Use meta data, text analytics, Google & Youtube analytics, past perfomance, amongst other data to predict performance of fresh data.
One-upmanship Sustained by Data
Day part & movie level analysis versus competition channels to get actionable insights with scheduling suggestions incorporating competition timetables.