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MOVIE OPTIMIZER

Data driven insights compiled by Artificial Intelligence.

01

Services

  • MOVIE LIBRARY OPTIMIZATION
    Effective Utilization of each movie airing is critical for maximizing cluster share.
    A.I. DRIVEN SCHEDULER
    Our A.I. places the movies in the optimal slot considering competitors schedule & audience preferences.
    BREAK OPTIMIZATION
    Minute by minute analysis of the performance of movies for optimal break scheduling.
    A.I. DRIVEN BUSINESS INSIGHTS
    Provide business intelligence at the click of a button and dynamically suggest actions based on competition activity.
02

FORECASTS

03

AI SCHEDULER

CREATES OPTIMAL SCHEDULES
  • Maximizes GRP for the week.

  • Schedules optimal movies to take on the competition.

  • Takes into account external events such as WTP.
  • Audience preferences are factored in the schedule.

  • Takes into account resting time and long-term decay.



    04

    BUSINESS
    INTELLIGENCE

    05

    CASE STUDY I

    The Machine learns by looking at past data of all Movie Channels. It can understand that when slots are changed frequently for certain movies, the TSV decay rate is lower.

    EXAMPLE

    Hum Saath Saath Hain switched from Sunday to Saturday gets a higher TSV since the audiences may be different.



    05

    CASE STUDY II

    The Machine can be taught to know the inclination of audiences to watch a certain type of movie on a special day.

    EXAMPLE

    Patriotic movies such as Holiday, Border, LOC Kargil, Sarfarosh, etc. tends to get higher TSV as well as Reach during Independence Day or Republic Day.



    06

    THE TEAM

    At the core of Sciffer is an ardent & versatile team of Chartered Accountants, IIMA and IITKGP Alumni with considerable functional experience.
    This gives Sciffer a competitive advantage to create programs with robust business, financial & technological attributes.


    07

    Contact

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