In order to produce exceptional value for our clients, employees and shareholders, we organize our services into four main business lines, each with its own area of strength and strategies. At the same time, these segments are naturally and inextricably woven together, inspiring us to work across disciplines and geographies to deliver exceptional solutions to complex issues.

Machine Learning

1. Supervised Machine Learning

1. Unsupervised Machine Learning

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Deep Learning / AI

Artificial Neural Networks, Unsupervised Deep Learning, Long Short Term Memory (LSTM).

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UI / Visualizations

BARC Data - Minute-by-Minute Performance, Market, Gender, NCCS, Age Group, Competition Heat Maps.

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Programming based Optimization

Optimized Promo Planning & Scheduling to Minimize Promo Inventory Consumption for Maximizing Reach/Conversion.

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Content Optimizer

1. Maximizes Audience Impressions.

2. Optimal Utilization of Library.

3. Edge over Competition.

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Promo Optimizer

1. Substantial Savings in Promo Inventory.

2. Maximizing % Conversion to Promo GRP Spend.

3. Getting Newer Audiences.

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Ad Scheduler

1. Maximizes Ad Revenue for the Day.

2. Handles Complex Scheduling Guidelines.

3. Minimizes Spot Rejections.

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Facility Management

1. Managing & Scheduling Work Orders.

2. Managing Editors & Rostering.

3. Studio Performance Analytics.

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Meet the Team

Each team member is conversant with his domain. Collectively, we work towards the common goal of providing you with the best returns on every investment and building loyalty across every touchpoint.

Sciffer Analytics is one

Karan Kabra

Ceo & Founder

Chandni Priya


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